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Why are Your PPC Campaigns Underperforming?

Why are Your PPC Campaigns Underperforming?

PPC campaigns can be a great way to make your marketing dollars work hard for you and deliver targeted conversion.  However, they could also be a significant financial drain if you fail to optimize them accordingly to guarantee returns. You might think you’re doing everything right by choosing trending keywords or focusing on local and long-tail keywords to target a specific audience, but there’s ...[Read More]

Why Online Reputation Monitoring is Important

Why Online Reputation Monitoring is Important

In high school, everyone was concerned about what their peers thought of them.  In an environment that runs on social currency, building and maintaining a reputation is essential to success, happiness, and even survival.  You might think this stressful dynamic will evaporate as people grow older and wiser, but while you may become more confident in yourself and devote less personal concern to how ...[Read More]

Boost Your Content’s Readability Now!

Boost Your Content’s Readability Now!

When creating content that appeals to your target audience, you may become hyper-focused on topics, trending keywords, and even adding appropriate graphics to increase visual appeal.  What many businesses fail to consider is the relative readability of their content and whether or not their audience can digest it. Just because you are excited about academic and highly intellectual content related ...[Read More]

Different Ways to Increase Engagement on Facebook Live

Different Ways to Increase Engagement on Facebook Live

Here are just a few strategies you and your Asheville social media services partner should incorporate to increase engagement on Facebook Live.

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