We’ve all been there: your website has been up for a while, but you still are not generating a meaningful number of leads. All of this despite the fact that your email marketing and social media campaigns are driving copious amounts of traffic. If this sounds like you, the next question you’re probably asking is what is wrong and how to fix it. Unfortunately, the problem is likely the result of several factors. Fortunately, this article’s objective is to demystify some of them. So, if you are looking to master digital marketing in Asheville, NC, curl up and read on. Here are 5 reasons why your website isn’t generating any leads.

1. Complicated Landing Pages

Simply put, your landing pages should be relevant and easy to follow. There’s no better way to make a visitor leave your site than forcing them to figure out where they have to navigate to next. OK, maybe there are a few, but they’re probably not legal and you should refrain from doing them unless advised to do so by a lawyer.

All kidding aside, make sure your call to action isn’t buried at the bottom of the page and that your contact form makes sense and functions as it should. Additionally, keep your lead pages as simple as possible and verify that they are working as intended.

In terms of design, minimalism is the way to go. In addition to keeping your page from looking like the aftermath of a hurricane, it will ensure that all relevant information is readily accessible. In this regard, if you have a contact form make sure it is short and to the point, otherwise users may not even bother to fill it out. It is better to capture the small amount of information you will need to contact them at a later date as opposed to attempting to obtain everything all at once.

2. Low-Quality Content

Another reason why your website may not be generating any leads is due to low-quality content. Keep in mind that you likely only have a few seconds to convert a prospective customer into an actual customer. If that makes you feel anxious, remember that you have even less time to garner a positive first impression. Fortunately, this is as easy as figuring out your customer base and crafting quality content that appeals to their sensibilities.

In consideration of the above, be careful to refrain from poor spelling and grammar, as both will goad your leads into shopping elsewhere. When writing about your specific products, elevate them as solutions to common problems. Make sure to adhere to the tone and style of your market: if your competitors’ copy is unabashedly technical then yours should be too. Finally, be sure to edit and proofread your work prior to posting. If you do not have time, hire an editor to do it for you. If this is the case, don’t be too hard on yourself—most professional writers have editors for a reason.

3. No Call To Action

Asheville digital marketing agencies across the city agree that not having an effective call to action is ultimately detrimental to your lead generation strategy. That’s because prospective buyers who hit your landing page and cannot find anywhere to go will likely leave your site altogether. For this reason, it is important to give your visitors a concise direction. What do you want them to do and how do you want them to do it? If you are trying to garner more email subscribers, include a “Subscribe Now” button. If you are trying to get visitors to buy something, an “Add to Cart” button is perfect.

4. Convoluted Navigation

Remember how we mentioned that your landing page should have a simple design? One of the main reasons for this is because a cluttered layout prevents visitors from obtaining crucial information. This is another area where all Asheville digital marketing agencies agree: the only thing a confusing layout accomplishes is losing the reader’s attention, which could cost you a conversion and result in a negative impression.

5. Not Mobile Friendly

Finally, you need to ensure that your site is mobile friendly. It shouldn’t take an Asheville social media services agency to discern why: most people do their shopping on their phones, which means your lead generation strategy needs to follow them. A good place to start is by ensuring that your contact forms and landing pages load on all popular mobile devices as you intend them to.

If you do not have the time to optimize your site yourself, consider hiring an Asheville social media services or digital marketing agency. As far as social media management in Asheville is concerned, Barking Dog is the cream of the crop.

If you are looking for the best digital marketing in Asheville, NC, look no further than Barking Dog. Trust us, despite the name, our bite is just as effective as our bark. When it comes to digital marketing and social media management in Asheville, our quality and attention to detail are second to none.

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