Bright’s Creek wanted to engage equestrian enthusiasts in the Palm Beach/Wellington area of Florida. The goal was to create brand awareness for the community's close proximity to the Tryon International Training Center - TIEC. Bright’s Creek offers luxury lodging, world-class amenities, and real estate offerings. The equestrian scene comes from Florida to TIEC late spring. Bright's Creek wanted a way to capitalize on this specific opportunity.
Through targeted research and understanding, the new brand narrative, working with Bright's Creek's agency, Barking Dog created a comprehensive online strategy as part of the overall marketing campaign.
Cracking The Code
Barking Dog created and implemented an SEO Blueprint. Social platforms were rebuilt and optimized to better position the brand. Curated, optimized content was developed for the website, social platforms and advertising campaigns. Social targets were researched, identified and deployed through social PPC. A focused campaign was specifically targeted at equestrian enthusiasts and shown to contenders where they hung out online. Using drone video, evocative 15-second teaser videos were created to seduce prospects with the beauty and branded message of the community.