2. Be consistent. With a calendar in place, this step should be easy. By planning
every month, you’re inherently bringing consistency to your social strategy, and
consistency is key. Say you post your weekly soup specials every Monday at 10 am
and then you just stop; you’ve disappointed followers who await the post—and who
like, share, and comment each week. You’ve lost organic reach and engagement.
Try this: In addition to special events and holidays, build recurring posts your fans
can count on into your calendar. For example, daily deals, weekly recaps of your
nonprofit’s work, or posts that take advantage of popular hashtags like
#WomanCrushWednesday or #TBT (Throwback Thursday).
3. Get creative. As mentioned above, there are lots of fish in the social media sea. To
stand out from the crowd, you’ve got to be bold. Think about the content you engage
with regularly online—what your friends and the brands you follow share that
makes you interact. And think outside of the box: Just because you sell winter
sweaters doesn’t mean you can’t post photos of the sand and sunshine, asking folks
which beach they wish they were on, which brings us to #4….
Try this: Use all the options available to you to innovate: Instagram offers exciting
photo layouts, while Facebook has special backgrounds and photo editing and
slideshow options. On your phone, use apps like Boomerang. Videos are all the
rage—post a mix of news and quotes with dynamic images and video content.
4. Ask questions. Getting lots of likes but the engagement ends there? Start asking
questions that are relevant to you and your business, and more importantly to your
customers. Like the beach example above, they don’t all have to be serious. Ask for
the feedback you need, but also take the time to engage in light conversation with your
Try this: Reply quickly to responses, both good and bad. Engagement is a two-way