Cullasaja Club had suspended marketing efforts in 2014 and had poor brand positioning. Sales were down and a major concern of the club. Storypowered, an Asheville-based branding Agency had repositioned the brand, new website, collateral and an aggressive marketing campaign to right the ship and drive traffic to the new website. That's where we came in.
Through research and investigation of the community and new brand narrative, working closely with the client and agency, we created a comprehensive online strategy as part of the overall marketing campaign.
Cracking The Code
The new message centered on the quality of the club, with a new tagline: The Highlands Membership of Choice. An SEO Blueprint was created and implemented on the new websites. Social platforms were rebuilt, optimized and professionally managed by us. Content development for the website, social platforms and advertising campaigns was crafted. Social targets were researched, identified and deployed through PPC and social PPC. A/B test was ongoing with post ads continuously optimized and tweaked.