Cullasaja Club, an exclusive club in Highlands, NC, aimed to engage new membership prospects, and reignite existing members, leveraging the new brand positioning and website to help make membership sales.

Services Provided

• Strategy
• Research
• Social Media Management
• SEO
• Content Writing
• Online Marketing

The challenge

Cullasaja Club had suspended marketing efforts in 2014 and had poor brand positioning. Sales were down and a major concern of the club. Storypowered, an Asheville-based branding Agency had repositioned the brand, new website, collateral and an aggressive marketing campaign to right the ship and drive traffic to the new website. That's where we came in.

The Insight

Through research and investigation of the community and new brand narrative, working closely with the client and agency, we created a comprehensive online strategy as part of the overall marketing campaign.

Cracking The Code

The new message centered on the quality of the club, with a new tagline: The Highlands Membership of Choice. An SEO Blueprint was created and implemented on the new websites. Social platforms were rebuilt, optimized and professionally managed by us. Content development for the website, social platforms and advertising campaigns was crafted. Social targets were researched, identified and deployed through PPC and social PPC. A/B test was ongoing with post ads continuously optimized and tweaked.

Accumulative Results January - August 2016

4,506,072

People Reached

69,552

Website visits

187.46%

2106 Analytics Increase

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