Many companies know that social media is the new frontier in branding and outreach, but fail to understand how to use social media platforms to their best advantage. If you’ve made forays into social media marketing with mixed results, or worse, with consistently poor results, you could be making a number of critical mistakes in your efforts.
With a reputable Asheville social media services firm on your side, you can reduce a lot of wasted time and effort, ensuring positive results from your social media campaigns, but it helps to understand where your current campaigns are flawed. Here are just a few warning signs that your campaigns are not performing as they should.
You’re Not Reaching Goals
There are a several reasons why you might not be reaching your goals when it comes to your social media marketing strategy. First and foremost, you have to set realistic goals specific to this form of outreach. The goals for a social media campaign are going to differ from, say, your goals for SEO or Google ads.
Social media is a unique platform, and you have to utilize it properly if you want to see results. Once you set attainable goals, you have to determine which steps are going to get you across the finish line.
If you don’t provide engaging content for your audience, you fail to spend adequate time on campaigns, you don’t differentiate your brand and your message, or you don’t include a call to action that prompts followers to behave in specific ways, you’re going to have a hard time reaching goals. The right partner in social media management in Asheville can help you every step of the way.
You’re Not Engaging Your Audience
If you put a lot of time and money into your social media campaigns, you naturally want to track metrics to see how your efforts are performing with followers. Of course, getting a lot of eyes on your content doesn’t necessarily mean you’re engaging your audience. If you’re not seeing an uptick in likes, shares, and comments, your content just isn’t making an impression.
Why? It’s possible that your content isn’t fresh or relevant. You don’t want rehashed content that’s outdated, boring, or forgettable. Perhaps you’re pushing content that’s too promotional in nature. Social media is not the place for a hard sell.
You need to take the time to understand your audience and what they want so you can build a rapport and create an engaging and satisfying experience that encourages connection with your brand. Your trusted Asheville social media services firm can help you to hone your messaging and deliver an engaging and compelling experience for followers.
The Effort-to-Payoff Ratio is Skewed
Are you spending a disproportionate amount of time on your social media campaigns and seeing very little return on investment? There’s no single formula for just how much time you should spend monitoring and managing a social media campaign, but a typical rule of thumb is about six hours per week.
If you’re spending significantly more time than this on your efforts and still seeing no engagement, conversions, and so on, it’s time to reassess and work with your Asheville digital marketing partner on a new strategy.
You Can’t Explain Your Strategy
This is a big problem. Having goals is not the same as having a strategy that helps you to reach those goals. If you are unable to explain your strategy in detail, perhaps you simply don’t have a solid strategy, or you haven’t bothered to flesh it out. When you enroll in college, the end goal is to earn a degree. The strategy to reach that goal includes creating a suitable class schedule, showing up, taking tests, and passing classes.
You and your partner in social media management in Asheville have to create a similar step-by-step plan for your social media campaigns, including a strategy for engaging your audience with relevant posts and managing your time to respond to commentary, just for starters. You also need to focus on what makes your efforts unique and compelling, and make sure your strategy complements other marketing and branding efforts.
You’re Not Using a Qualified Asheville Digital Marketing Firm
Anyone with a smartphone can try to manage a social media marketing campaign, but you really shouldn’t entrust this crucial task to an intern, or even the CEO of the company. You’re going to see the best results if you find a partner in digital marketing in Asheville, NC that has the knowledge, experience, and talent to create targeted and comprehensive campaign that helps you to reach your goals. You also want to find a firm that takes the time to learn about your brand, your vision, and your voice.
If you need a reliable firm for digital marketing in Asheville, NC that specializes in social media marketing and management, contact the experts at Barking Dog at 828-215-7329 or online to get started.